Head of Growth
Maya
Acquisition channels, experiments and the funnel
Head of Growth
AI Head of Growth for startups
Early growth is a series of bets: which channel, which experiment, which part of the funnel to fix first. The Head of Growth helps you pick the bets with the best odds and design experiments that give a clear answer.
Start a meeting01
Questions founders bring to the Head of Growth
- Which acquisition channel should we test first with a small budget?
- Paid ads are getting expensive. What else could work for us?
- Trial users sign up but never activate. Where do we start?
- How do we design an experiment that gives a clear result with little traffic?
- Is a referral program worth building at our stage?
02
How the Head of Growth works in a meeting
The Head of Growth thinks in funnels and experiments: where users drop off, what a test would cost and how you'll know it worked. Instead of a list of tactics, you get a prioritized plan with a hypothesis for each step.
In the discussion, the Head of Growth often works with the CFO on acquisition costs and payback, and with the Head of Data on what to measure and how.
03
